The Free plan has daily insights, reports and product analytics. Paid plans add price recommendations, campaigns, price sensitivity estimates and Full Price Intelligence.
Stores billed in GBP pay the £ price, all others the $ price.
| Feature | Free | Growth | Enterprise |
|---|---|---|---|
| Daily insights (written by AI) | |||
| Daily briefing | Figures | Figures and AI-written summary | Figures and AI-written summary |
| Fusion Academy | |||
| Products: sales, stock and cover analytics, with CSV | |||
| Reports, with CSV downloads | |||
| Data Health and cost import | |||
| Full Price Intelligence | |||
| Products: price sensitivity estimates | |||
| Price recommendations (Price Action Center) | |||
| Campaigns: guardrails, preflight, scheduling and rollback | |||
| Value tracking | |||
| Strategy Studio (AI-written plans) |
Answer two quick questions to explore your potential extra profit.
Roughly how much do you sell directly to customers in a year? An estimate is fine. If easier, you can just type your number.
Example store shown: £3m a year, sales most months. Change the answers to yours.
At 2 points: £15,000 extra gross profit a year, £9,000 after your plan cost. The shaded band is the 1 to 3 point range above.
Illustrative estimate using assumed pricing improvements, not measured results for your store. Actual results may differ, including no improvement.
Our Did You Know insights kick in from day one. Our predictive Markdown Campaign engine gets fully up to speed after a few weeks of learning from your data.
Your answer to question 1 is your direct-to-consumer sales for a year, after discounts and returns and excluding VAT. Wholesale, and any channel Price Fusion can't price (for example a marketplace with its own pricing), is left out. A monthly figure is multiplied by 12.
From question 2 we assume a share of those sales is sold at a promotional or marked-down price. These shares are planning assumptions for independent retailers, not results from Price Fusion stores:
| Rarely or never | 5% of sales |
| A few times a year | 15% of sales |
| Most months | 25% of sales |
| Always have products on sale | 35% of sales |
| Not sure | 15% of sales |
We then assume smarter pricing and trading lifts gross profit on those sales by 1 to 3 percentage points of their value. The scenario planner lets you try other figures from 0.5 to 5 points.
extra gross profit = annual sales × promotional share × 1% to 3%
Figures are rounded to two significant figures. The plan cost is the monthly list price × 12, excluding VAT. “After your plan cost” takes the plan cost from the rounded figures shown. Nothing you enter here leaves your browser.
Most retailers between £2m and £50m know they'd benefit from a dedicated trading or pricing specialist. But the numbers rarely stack up for a full-time hire.
Typical UK market rate
Salary: Prospects, “Retail merchandiser” job profile (May 2025). Employer costs at the 2026–27 statutory minimum: employer National Insurance at 15% above £5,000 (HMRC) and a 3% employer pension contribution on earnings between £6,240 and £50,270 (GOV.UK). Excludes recruitment, tools and benefits.
Pricing assistant
This isn't about replacing people. It's about giving your existing team (even if that team is just you) the trading intelligence and pricing capability that was previously only available to retailers with dedicated departments. It does two things: it gives small brands who can't yet stretch to hiring a senior merchandiser the power of that experience, and it supports brands that do have that experience in the team with speed and extra precision.